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All WHF work, including grantmaking, aligns with our strategic plan. Elements of that plan are critical for grant seekers to know. Also know, WHF uses the World Health Organization’s broad definition of health– “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.”

Before Applying

2021-2025 Strategic Plan: A Guide for Grants and Programs

Our Vision

Individuals making healthy choices in a community with health opportunities for all.

Our Mission

Collaborate, innovate, and invest to impact systems that improve the health and well-being of individuals living in Greater Williamsburg.

Grant Priorities 

As the Foundation’s funds are finite and the good work of nonprofit organizations and others is limitless, we have established the funding priorities outlined below. Priority consideration is given to proposals which: 

      • Align with the Foundation’s vision, mission, goals, and strategies.
      • Impact the health of economically disadvantaged individuals, including those who are uninsured and underinsured.
      • Improve health opportunities, defined as community resources that enable people to achieve their maximum physical and social wellbeing.
      • Demonstrate collaboration, defined as aligning work among partners to create greater outcomes.
      • Create stronger systems to support health in the community.

Funding Considerations

WHF considers requests for programs, advocacy, systems change efforts, and/or capacity building designed to advance:
      • Healthy Eating/Active Living
      • Two-Generation Family Services
      • Healthy Aging
      • Behavioral Health Services
      • Integrated Care
To determine strategic alignment, the Foundation’s strategic plan is available here.

Service Area

WHF invests in organizations and programs serving residents of Greater Williamsburg, defined as the City of Williamsburg, James City County, and York County. Please note, WHF occasionally funds, by invitation, outside the service area to advance our mission.

Organization Eligibility

The following types of organizations may apply:
      • Nonprofit corporations with 501(c)3 tax status as demonstrated by an IRS determination and filing of IRS form 990 or 990EZ.
      • State or local government agencies.

Note: Applicants may use a fiscal sponsor to meet agency eligibility.

New or emerging organizations without 501(c)(3) status are permitted to apply through a tax-exempt organization acting as fiscal sponsor. The fiscal sponsor must maintain full discretion and control over any awarded grant funds and should have the organizational capacity to manage and accept the risks involved with fiscal sponsorship.

Grant Types

WHF prioritizes requests for strategically aligned program support and/or capacity building support through annual grant cycles. These opportunities are open to all eligible organizations.
      • Program Grants: Support specific sets of activities conducted by an organization over a defined period.
      • Capacity Building Grants: Support strengthening an organization by enhancing financing, governance, planning, or other business capabilities.

On occasion, eligible organizations whose work strategically aligns with the Foundation’s goals and with whom a strong relationship has been developed through successful program grants may be invited to apply for General Operating Support.
      • General Operating Grants: Support day-to-day expenses to enable an organization to further their mission.

On occasion, WHF considers requests from eligible organizations for capital support in our last funding cycle of the year.
      • Capital Grants: Support infrastructure needs in three areas: the purchase of equipment and supplies; the construction, expansion, or renovation of                       buildings; and/or, the acquisition of land.
          o Equipment and Supplies: WHF generally considers requests for the purchase of equipment and supplies as part of our annual grant-funding program to                    help further an organization’s mission and to serve those who live, work, and play in our service area.
           o Buildings and Land: Support of projects related to the construction, expansion, or renovation of buildings and the acquisition of land is limited. Please                       note, even when these capital projects are strategically aligned, the ability to fund capital requests of this type may be limited by the grants budget that year.

Funding Exclusions

The Foundation does not consider funding requests to support:
      • Individuals
      • Multi-year funding
      • Fundraising events
      • Endowments
      • Restoration of state or local government funds
      • Direct lobbying efforts
      • Retrospective funding

Application Deadline

To apply for Foundation grant funding, eligible organizations must complete an online application. Applications and supporting documents are due by 5:00 p.m. Eastern Time on the dates indicated.

Our Strategic Plan Goals

We have provided funding focus areas associated with WHF’s three Board-adopted goals.

Advance organizations, systems, and public policy crucial to community health and well-being.

Funding Areas

Public Policy Advocacy – Actively supporting a particular policy or group of policies at the local or state level. Advocacy can include a variety of activities, including support for regulatory changes,  education, and forming relationships with decision-makers. 

Community Capacity Building – Developing and strengthening the skills, abilities, processes, and resources that communities and organizations working together need to adapt and thrive in a changing world.

Organizational Capacity Building – Strengthening internal structures, systems and processes, management, leadership, governance, and overall staff capacity to enhance organizational, team, and individual performance.

Target behavioral and social risk factors that influence the health of individuals throughout the lifespan.

Funding Areas

Healthy Eating Active Living – Empowering individuals to make healthy choices through increased access to healthy food and opportunities for physical activity. 

Two-Generation Family Services – Building family well-being by intentionally and simultaneously working with children and the adults in their lives.

Healthy Aging – Sustaining an individual’s physical, functional, and cognitive abilities to increase well-being in older age. Activities may include good nutrition, physical activity, assessments, managing health conditions, and reducing social isolation.

Strengthen the healthcare safety-net for uninsured and underinsured individuals.

Funding Areas

Behavioral Health Services (BHS) – Acknowledging the connection between the health of the body and the mind, BHS address the importance of emotional, psychological, and overall well-being. 

Integrated Care (IC)  – Ensuring patients are provided with coordinated, comprehensive high-quality care, the IC service delivery model fully integrates primary, oral, behavioral care, medications, and social supports.

Grant Categories

There are four distinct grant types offered by the Foundation initiated through a Letter of Intent (LOI) or by invitation.

Applications and supporting documents are due by 5:00 p.m. Eastern Time on the dates indicated.


Letter of Intent (LOI) Application for Responsive Grants Opens

Grant Cycle 1
February 12

Grant Cycle 2
July 26


LOI for Responsive Grants Due

Grant Cycle 1
March 15

Grant Cycle 2
September 6

Grant Invitations Sent to Applicants

Grant Cycle 1
March 22

Grant Cycle 2
September 13


Full Grant Applications Due

Grant Cycle 1
April 19

Grant Cycle 2
October 11


Grant Decisions

Grant Cycle 1
Early June

Grant Cycle 2