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All WHF work, including grantmaking, aligns with our strategic plan. Elements of that plan are critical for grant seekers to know. Also know, WHF uses the World Health Organization’s broad definition of health– “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.”

Before Applying

2021-2025 Strategic Plan: A Guide for Grants and Programs

Our Vision

Individuals making healthy choices in a community with health opportunities for all.

Our Mission

Collaborate, innovate, and invest to impact systems that improve the health and well-being of individuals living in Greater Williamsburg.

Grant Priorities and Requirements

As the Foundation’s funds are finite and the good work of nonprofit organizations and others is limitless, we have established the funding priorities outlined below. Priority consideration is given to proposals which: 

  • Align with WHF’s vision, mission, goals, and strategies.
  • Impact the health of economically disadvantaged individuals.
  • Improve health opportunities, defined as community resources that enable people to achieve their maximum physical and social wellbeing.
  • Demonstrate collaboration, defined as aligning work among partners to create greater outcomes.
  • Create stronger systems to support health in the community.

For funding requests related to healthcare, WHF prioritizes requests for services provided to uninsured and underinsured patients in the Foundation’s service area.

Agency Eligibility

The following types of organizations may apply for funding:

  • Nonprofit corporations with 501(c)3 tax status as demonstrated by an IRS determination and filing of IRS form 990 or 990EZ.
  • State or local government agencies.

Note:  Applicants may use a fiscal agent to meet agency eligibility.

Service Area
WHF invests in organizations and programs serving residents of Greater Williamsburg, defined as the City of Williamsburg, James City County, and York County.

Note:  WHF occasionally funds, by invitation, outside the service area to advance our mission.

Application Documents
A WHF budget form packet is required to submit with your letter of intent. If you are invited to submit a full grant application, additional documents will be requested including your most recent IRS Form 990 or 990EZ and an annual audit (or a link to an annual audit, or request an audit waiver). 

Applications and supporting documents are due by 5:00 p.m. Eastern Time on the dates indicated.

Funding Exclusions

  • Multi-year funding
  • Fundraising events
  • Contributions to endowments
  • Restoration of state or local government funds
  • Direct lobbying efforts
  • Retrospective funding


If you are considering applying, you may determine whether your proposed work aligns with WHF’s strategic plan by reviewing WHF’s strategic plan goals below.

Our Strategic Plan Goals

We have provided funding focus areas associated with WHF’s three Board-adopted goals.

Advance organizations, systems, and public policy crucial to community health and well-being.

Funding Areas

Public Policy Advocacy – Actively supporting a particular policy or group of policies at the local or state level. Advocacy can include a variety of activities, including support for regulatory changes,  education, and forming relationships with decision-makers. 

Community Capacity Building – Developing and strengthening the skills, abilities, processes, and resources that communities and organizations working together need to adapt and thrive in a changing world.

Organizational Capacity Building – Strengthening internal structures, systems and processes, management, leadership, governance, and overall staff capacity to enhance organizational, team, and individual performance.

Target behavioral and social risk factors that influence the health of individuals throughout the lifespan.

Funding Areas

Healthy Eating Active Living – Empowering individuals to make healthy choices through increased access to healthy food and opportunities for physical activity. 

Two-Generation Family Services – Building family well-being by intentionally and simultaneously working with children and the adults in their lives.

Healthy Aging – Sustaining an individual’s physical, functional, and cognitive abilities to increase well-being in older age. Activities may include good nutrition, physical activity, assessments, managing health conditions, and reducing social isolation.

Strengthen the healthcare safety-net for uninsured and underinsured individuals.

Funding Areas

Behavioral Health Services (BHS) – Acknowledging the connection between the health of the body and the mind, BHS address the importance of emotional, psychological, and overall well-being. 

Integrated Care (IC)  – Ensuring patients are provided with coordinated, comprehensive high-quality care, the IC service delivery model fully integrates primary, oral, behavioral care, medications, and social supports.

Grant Categories

There are four distinct grant types offered by the Foundation initiated through a Letter of Intent (LOI) or by invitation.

Applications and supporting documents are due by 5:00 p.m. Eastern Time on the dates indicated.


Letter of Intent (LOI) Application for Responsive Grants Opens

Grant Cycle 1
February 12

Grant Cycle 2
July 26


LOI for Responsive Grants Due

Grant Cycle 1
March 15

Grant Cycle 2
September 6

Grant Invitations Sent to Applicants

Grant Cycle 1
March 22

Grant Cycle 2
September 13


Full Grant Applications Due

Grant Cycle 1
April 19

Grant Cycle 2
October 11


Grant Decisions

Grant Cycle 1
Early June

Grant Cycle 2